/* Meru — brand site shared stylesheet.
   Literary-press aesthetic, consistent with the PPC landing page (front-end/landing).
   Fonts loaded per-page via Google Fonts: Fraunces (display) + Hanken Grotesk (body). */

:root{
  --paper:#f6efe1; --paper-2:#efe5d3; --paper-card:#fbf7ee;
  --ink:#1d1a14; --ink-soft:#544e43; --ink-faint:#8a8273;
  --saffron:#cf7818; --saffron-deep:#a85c10; --oxblood:#6f2026;
  --line:rgba(29,26,20,.15); --line-strong:rgba(29,26,20,.3);
  --shadow:0 1px 0 rgba(29,26,20,.04), 0 18px 40px -24px rgba(29,26,20,.45);
  --display:'Fraunces',Georgia,serif; --body:'Hanken Grotesk',-apple-system,sans-serif;
  --maxw:1120px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  background:var(--paper);color:var(--ink);font-family:var(--body);font-size:18px;line-height:1.65;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix type='saturate' values='0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.035'/%3E%3C/svg%3E");
}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}
.narrow{max-width:760px}
h1,h2,h3,h4{font-family:var(--display);font-weight:500;line-height:1.07;letter-spacing:-.015em}
a{color:var(--saffron-deep);text-decoration:none}
a:hover{text-decoration:underline}
.accent{color:var(--saffron-deep)}
em{font-style:italic;color:var(--saffron-deep)}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:.5em;font-family:var(--body);font-weight:600;font-size:1rem;
  padding:.95rem 1.6rem;border-radius:2px;border:1.5px solid var(--ink);cursor:pointer;text-decoration:none;
  transition:transform .15s,box-shadow .15s,background .15s;white-space:nowrap}
.btn:hover{text-decoration:none}
.btn-primary{background:var(--saffron);color:#fff;border-color:var(--saffron-deep);box-shadow:0 3px 0 var(--saffron-deep)}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 6px 0 var(--saffron-deep)}
.btn-ghost{background:transparent;color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--paper)}

.kicker{font-size:.74rem;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--saffron-deep);
  display:inline-flex;align-items:center;gap:.6em}
.kicker::before{content:"";width:26px;height:1.5px;background:var(--saffron-deep);display:inline-block}
.kicker.center{justify-content:center}

/* header / nav */
header.site{position:sticky;top:0;z-index:50;backdrop-filter:blur(6px);background:rgba(246,239,225,.85);border-bottom:1px solid var(--line)}
header .wrap{display:flex;align-items:center;justify-content:space-between;height:70px;gap:20px}
.brand{display:flex;align-items:baseline;gap:.5rem;text-decoration:none}
.brand .mark{font-family:var(--display);font-weight:900;font-size:1.5rem;letter-spacing:-.02em;color:var(--ink)}
.brand .by{font-size:.68rem;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-faint);font-weight:600}
nav.menu{display:flex;align-items:center;gap:22px}
nav.menu a{color:var(--ink-soft);font-size:.95rem;font-weight:500;text-decoration:none}
nav.menu a:hover,nav.menu a.active{color:var(--ink)}
nav.menu .btn{padding:.55rem 1.1rem;font-size:.9rem;color:#fff}
nav.menu .btn:hover{color:#fff}
@media(max-width:860px){nav.menu a:not(.btn){display:none}}

/* sections */
section{padding:72px 0;position:relative}
.sec-head{max-width:64ch}
.sec-head.center{margin:0 auto;text-align:center}
.sec-head h2{font-size:clamp(1.9rem,3.6vw,2.9rem);margin:.7rem 0 1rem}
.sec-head p{color:var(--ink-soft);font-size:1.1rem}
.band{background:var(--paper-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.band-ink{background:var(--ink);color:var(--paper)}
.band-ink h1,.band-ink h2,.band-ink h3{color:var(--paper)}
.band-ink .sec-head p{color:rgba(246,239,225,.74)}
.band-ink a{color:#e7a35a}

/* hero */
.hero{padding:84px 0 64px}
.hero h1{font-size:clamp(2.4rem,5vw,4rem);margin:1rem 0 1.2rem;max-width:16ch}
.hero .lede{font-size:1.2rem;color:var(--ink-soft);max-width:52ch}
.hero.center{text-align:center}
.hero.center h1,.hero.center .lede{margin-left:auto;margin-right:auto}
.cta-row{display:flex;gap:14px;flex-wrap:wrap;margin-top:1.8rem}
.hero.center .cta-row{justify-content:center}

/* cards / grid */
.grid{display:grid;gap:24px}
.g3{grid-template-columns:repeat(3,1fr)}
.g2{grid-template-columns:repeat(2,1fr)}
@media(max-width:820px){.g3,.g2{grid-template-columns:1fr}}
.card{background:var(--paper-card);border:1px solid var(--line);border-radius:5px;padding:28px 26px}
.card h3{font-size:1.3rem;margin-bottom:.5rem}
.card p{color:var(--ink-soft);font-size:.98rem}
.card .no{font-family:var(--display);font-size:2.8rem;font-weight:900;color:var(--saffron);line-height:.8}

/* three-way (positioning) */
.threeway{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border:1.5px solid var(--line);border-radius:5px;overflow:hidden}
.threeway>div{padding:30px 26px}
.threeway .bad{background:var(--paper-2)}
.threeway .good{background:var(--saffron);color:#fff}
.threeway .lab{font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;font-weight:700;opacity:.72}
.threeway .good .lab{opacity:.9}
.threeway h3{font-size:1.2rem;margin:.4rem 0 .5rem}
.threeway p{font-size:.95rem;color:var(--ink-soft)}
.threeway .good p{color:rgba(255,255,255,.92)}
.threeway>div+div{border-left:1px solid var(--line)}
@media(max-width:980px){.threeway{grid-template-columns:1fr 1fr}.threeway>div+div{border-left:none}}
@media(max-width:560px){.threeway{grid-template-columns:1fr}}

/* founder / quote */
.founder{display:grid;grid-template-columns:200px 1fr;gap:36px;align-items:start}
.founder .portrait{width:200px;height:200px;border-radius:6px;background:linear-gradient(135deg,#2a2620,#11100b);border:1.5px solid var(--ink);
  display:flex;align-items:center;justify-content:center;color:var(--saffron);font-family:var(--display);font-size:3rem;font-weight:900}
.founder .ph{font-size:.7rem;color:var(--oxblood);font-weight:600;margin-top:.5rem;text-align:center}
@media(max-width:680px){.founder{grid-template-columns:1fr}.founder .portrait{width:140px;height:140px}}
blockquote{border-left:3px solid var(--saffron);padding:.4rem 0 .4rem 1.4rem;font-family:var(--display);font-size:1.35rem;
  font-style:italic;color:var(--ink);margin:1.4rem 0}
.prose p{margin-bottom:1.1rem;color:var(--ink-soft)}
.prose p b{color:var(--ink)}

/* book cards */
.book{background:var(--paper-card);border:1px solid var(--line);border-radius:4px;padding:24px;display:flex;gap:18px;align-items:flex-start}
.book .spine{width:54px;height:80px;border-radius:2px;background:var(--oxblood);flex:0 0 auto;box-shadow:var(--shadow)}
.book .spine.b2{background:#2c4a3a}
.book h4{font-size:1.1rem;margin-bottom:.2rem}
.book p{font-size:.9rem;color:var(--ink-soft)}

/* pricing */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
@media(max-width:900px){.tiers{grid-template-columns:1fr}}
.tier{background:var(--paper-card);border:1.5px solid var(--line);border-radius:6px;padding:30px;display:flex;flex-direction:column}
.tier.feature{border-color:var(--ink);box-shadow:var(--shadow);position:relative}
.tier .badge{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--oxblood);color:#fff;font-size:.66rem;
  font-weight:700;letter-spacing:.14em;text-transform:uppercase;padding:.4em 1em;border-radius:99px}
.tier h3{font-size:1.4rem;margin-bottom:.2rem}
.tier .price{font-family:var(--display);font-size:2.6rem;font-weight:900;margin:.4rem 0}
.tier .price small{font-size:1rem;font-weight:500;color:var(--ink-soft)}
.tier ul{list-style:none;margin:1rem 0 1.4rem;flex:1}
.tier li{padding:.4rem 0;font-size:.95rem;display:flex;gap:.5em;align-items:flex-start}
.tier li::before{content:"✓";color:var(--saffron-deep);font-weight:700}
.tier .muted li::before{content:"—";color:var(--ink-faint)}

/* faq */
.faq{max-width:780px;margin:0 auto}
details{border-bottom:1px solid var(--line)}
summary{cursor:pointer;list-style:none;padding:18px 0;font-family:var(--display);font-size:1.18rem;font-weight:500;
  display:flex;justify-content:space-between;gap:1rem;align-items:center}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-family:var(--body);color:var(--saffron-deep);font-size:1.6rem;transition:transform .2s}
details[open] summary::after{transform:rotate(45deg)}
details .a{padding:0 0 20px;color:var(--ink-soft);max-width:68ch}

/* safe band */
.safe{display:flex;gap:16px;align-items:center;background:var(--paper-card);border:1px solid var(--saffron);border-radius:6px;padding:22px 26px}
.safe .lock{font-size:1.6rem}
.safe p{font-size:.98rem;color:var(--ink-soft)}
.safe b{color:var(--ink)}

/* footer */
footer.site{padding:48px 0 40px;border-top:1px solid var(--line);background:var(--paper-2);margin-top:20px}
footer .cols{display:flex;justify-content:space-between;flex-wrap:wrap;gap:28px}
footer .mark{font-family:var(--display);font-weight:900;font-size:1.3rem;color:var(--ink)}
footer .tag{color:var(--ink-faint);font-size:.9rem;max-width:32ch;margin-top:.4rem}
footer nav{display:flex;gap:30px;flex-wrap:wrap}
footer nav a{color:var(--ink-soft);font-size:.92rem}
footer .legal{margin-top:30px;padding-top:18px;border-top:1px solid var(--line);font-size:.82rem;color:var(--ink-faint);display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}

.cred-strip{display:flex;gap:40px;flex-wrap:wrap;margin-top:20px}
.cred-strip .n{font-family:var(--display);font-size:2.2rem;font-weight:900;color:var(--saffron-deep);line-height:1}
.cred-strip .l{font-size:.84rem;color:var(--ink-faint)}
.ph{color:var(--oxblood);font-weight:600;font-size:.78rem}